Branding in the Age of the Hipster: A Counterculture Approach to Marketing to the Millennial
Branding in the Age of the Hipster: A Counterculture Approach to Marketing to the Millennial
Jessica Welch - Nov 20, 2017
Millennials distrust big brands. This is why every millennial’s favorite coffee shop is the little ma and pa store down…
A Modern Lesson in Brand Building from Glossier Cosmetics
A Modern Lesson in Brand Building from Glossier Cosmetics
Alexa Dickinson - Sep 26, 2017
While countless cosmetic products and beauty brands exist, one in particular has captured and retained the attention of savvy Millennial…
Your Automobile Could be the Next Frontier for Digital Marketing
Your Automobile Could be the Next Frontier for Digital Marketing
Alexa Dickinson - Sep 12, 2017
Your car is the last and largest untapped mine of information for digital marketing, says Eric Noble, professor of vehicle…
In the Battle of Social Media ‘Stories’, Instagram Emerges as the Winner
In the Battle of Social Media ‘Stories’, Instagram Emerges as the Winner
Harold Parkers - Aug 9, 2017
A year after Instagram launched their near-Snapchat-clone, “Instagram Stories”, it’s proven to be the favorite among marketers. Business Insider reports,…
What Your Business Can Learn About Marketing From This Local Pub
What Your Business Can Learn About Marketing From This Local Pub
Alexa Dickinson - May 9, 2017
If I told you that you could create a successful marketing campaign that didn’t utilize digital channels, that cost almost…
Fyre Festival: An Example of the Evil Genius of Influencer Marketing
Fyre Festival: An Example of the Evil Genius of Influencer Marketing
Apr 21, 2017
Fyre Festival, maybe you’ve heard of it? Or maybe you noticed all of social media talking about it. Instagram influencers…
Why Facebook Will Continually Beat all Other Marketing Channels in 2017
Why Facebook Will Continually Beat all Other Marketing Channels in 2017
Sophie Sterling - Mar 3, 2017
This is a very exciting time for marketing. Business owners and entrepreneurs should brace themselves and prepare to make these…
Elon Musk: Idea to Execution in Six Days
Elon Musk: Idea to Execution in Six Days
Harold Parkers - Jan 28, 2017
Last month Tesla and SpaceX CEO Elon Musk proved that he not only knows how to use social media effectively…
Top Social Media Trends for Businesses in 2017
Top Social Media Trends for Businesses in 2017
Tasha Harris - Jan 3, 2017
By now (hopefully) all companies have realized the business value and increased customer reach that social media offers. They have…
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