A sales pitch has the power to make or break a deal. Deliver a good pitch and it’s a homerun hit. Deliver a bad pitch and it’s a foul ball. According to this BigSpeak article, here’s what you need to incorporate into your sales pitch to knock it out of the park every time.
- Preparation and Training
Just like before any sports game, the players spend countless hours refining their skills, getting to know their opponent, and reviewing game plans. “Possessing a deep well of knowledge about your buyer not only gives you an air of credibility, it also helps you develop a nuanced and highly targeted presentation.” The article also reminds us that every buyer is different. So gaining an intimate understanding of their particular needs will allow you to better communicate and target your pitch to what would be of the most interest to your buyer.
- Present a Game Plan
Your potential buyers what to see that you’ve done your research and have a game plan. “It’s key to demonstrating that you have the unique power to solve their specific problems — especially those problems they didn’t know they had in the first place.” This builds trust between you and your potential buyer and showcases your in-depth knowledge of the buyer’s challenges.
- Strike Out First
Bench the idea of a “sales pitch.” Instead think of it as a “sales conversation” or sales pep talk, rather than a rapid-fire hurtling of facts and figures. “Doing so immediately shifts the dynamic from a one-way, listen-to-what-I’m-selling fastball to a collaborative, solution-building homerun.”
- Play Ball
What keeps an audience captivated in a sports game? The personal histories of the players, the long standing rivalries between two teams, anxiously anticipating how the game will play out. Simply, when it comes down to it, what really pulls a spectator in is the story that unfolds. BigSpeak suggests that “the most successful sales presentations often tell a story—stories are more engaging and memorable than a simple display of facts and figures. They help your prospects truly understand the real-world value of your product or service.”
- Post Game Review and Follow Up
This step is perhaps the most crucial. InfoEntreprenuers discusses the importnace of the follow up when closing a sale. SalesFolk.com reports that 80% of deals need at leadt five follow-up touch points before closing. So it’s imperative that you maintain consistent and deliberate contact with your prospects until you’ve gotten a definite “yes” or “no.”
With these tips in your wheelhouse you can be confident that every sales pitch will be a homerun hit.
