How to Fit a Keynote Speaker Into Your COVID Budget

If you’ve ever hosted a large audience you know the key to engagement is a world class keynote speaker. No matter how loveable your CEO is or how interesting your stats are, large conferences will always feel impersonal enough to lose your audience’s attention. Bringing in a keynote speaker to inspire, explain, or inform in a captivating way is your best bet at finding the engagement you need and the excitement they want. 

With COVID-19 demanding a break from large gatherings many conferences have been put on hold for health concerns. But what will the future look like when we’re free and clear to socialize? This pandemic has tanked the economy and few companies have been saved from its destruction. Many businesses are emptying their pockets in hopes of finding some forgotten spare change to hold onto their staff. With a universal tightening of our belts, how are we to expect to find a five figure check to pay a keynote speaker to inspire our teams?

We are all adapting to the times and the speaking industry is changing as well. Before COVID-19 reshaped our business interactions we would bring in an expert in branding and marketing or a sales powerhouse to speak to our teams and provide new, cutting-edge strategies to power them into the next quarter and beyond. Or we’d let an authority on team building inspire our company to overcome a challenge or hurdle within the industry. Keynote speakers were an applicable, practical, or aspirational solution to any problem we faced. 

They might not be able to dazzle your team from center stage, but they’re still here to guide your company. And now, they’re more accessible, with lots of free time and lower budgets. Many speakers have crafted creative solutions to bring their knowledge, expertise and motivation to you. 

The easiest way to bring a keynote speaker to your company is virtually. It may seem like a different ball game, but that’s why there is a different price tag attached to a virtual keynote. Most speakers, no matter what their expertise is, have pivoted to a fully virtual keynote and dropped the base price. When you take into account the money you’ll also be saving on travel, it’s a little easier to find a spot for them in the budget. 

The virtual keynotes also offer their own set of benefits. While the stage presence of a speaker is undoubtedly captivating, having them up close and personal on a computer screen offers the audiences a more personalized experience with Q & A’s and heightened interactions. 

Speakers are also offering presentations that are out-of-the-box and come at a much lower price. Say your team just needs a jolt of inspiration, World Adventure Racing Champion Robyn Benincasa will hop on a video conference and speak to them on an individual level or as a team and get to the heart of what inspires them. 

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