Market to Your Niche By Understanding Their Culture
Market to Your Niche By Understanding Their Culture
Jun 26, 2023
What does culture have to do with marketing? Everything, as it turns out. What you buy and the products you…
For Marketing Success, Leverage Your Ignorance Says Marketing Genius Omar Johnson
For Marketing Success, Leverage Your Ignorance Says Marketing Genius Omar Johnson
Apr 2, 2021
If you own a pair of Beats headphones, you were probably inspired by the marketing of Omar Johnson. Under his…
Silicon Valley Secrets for Successful Investor Pitches
Silicon Valley Secrets for Successful Investor Pitches
Carolina Starin - Nov 12, 2019
If you’re an entrepreneur or startup team, it can take months or even years to get a chance to sit…
The Future of Email Marketing: Pivot or Die
The Future of Email Marketing: Pivot or Die
Jessica Welch - Oct 31, 2019
Email marketing is slowly dying. How will your marketing strategy pivot in relation to new modes of communication?
Personal Branding for the Aspiring Entrepreneur
Personal Branding for the Aspiring Entrepreneur
Jessica Welch - Oct 26, 2019
Maybe you’re not a Shark Tank investor like Kevin O’Leary, or a serial-entrepreneur like Kevin Surace, disrupting industry after industry.…
4 Steps for Making Creativity a Habit
4 Steps for Making Creativity a Habit
Jessica Welch - Feb 27, 2019
Have you or your company fallen into a rut? Are the same old ideas getting a fresh coat of paint…
Lessons in Building a Bold Brand From a Drag Queen
Lessons in Building a Bold Brand From a Drag Queen
Jessica Welch - Jan 1, 2019
You might not notice Jackie Huba at a conference. Like many professionals, she blends into the crowd. The one place…
4 Rules for Making Your Influencer Marketing Influential
4 Rules for Making Your Influencer Marketing Influential
Jessica Welch - Feb 28, 2018
Part two of a two-part series The world of social media influencing has been viewed as the wild west of…
The Hidden World of Celebrity Influencers and Why You Need One
The Hidden World of Celebrity Influencers and Why You Need One
Jessica Welch - Feb 27, 2018
Part one of a two-part series. Have you ever asked someone what they do and they respond to the tune…
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