If you’re a meeting planner or event manager, you might be wondering: How can I best make use of Clubhouse? If you’re unfamiliar with the platform, Clubhouse is an audio-only site where you can sample new keynote speakers and collaborate with other meeting planners and event managers. Discussions happen in real-time, just like live radio, but any person can join in to listen or contribute their thoughts.
To find out how you could best make use of the platform, BigSpeak speakers bureau spent time on the Beta version of the platform, tried it out with staff and keynote speakers, interviewed buyers and speakers, and stayed current on the latest reviews from media and marketing experts.
After reviewing our experiences, BigSpeak found Clubhouse was a great way to collaborate with colleagues in the events field and a more informal way to get to know keynote speakers before hiring them. Consider these other opportunities and areas for awareness before joining Clubhouse.
Opportunities
Sample Keynote Speakers
Clubhouse offers meeting planners a chance to interact and listen to keynote speakers in a less formal environment. Sizzle reels often give you just the polished view of a speaker. However, on Clubhouse, you can join a keynote speaker’s room and get a sense of their topic, delivery, and personality. You also have a chance to chime in and ask questions to learn more about the topic.
Collaboration
Clubhouse is a great way to collaborate to find out what’s going on with other event planners and meeting planners in the industry. Want to know how others are handling the pandemic, the best on-site technologies, or the latest industry changes? You can easily find rooms to brush up on topics of your interest or create your own room so you can share information with others. Clubhouse is a great way to collaborate with your industry peers.
Areas of Awareness
Inconvenient Scheduling
One of the major challenges for using the platform is you have to be on the platform live. You can’t listen at your convenience or post content (e.g., on Twitter, Instagram, YouTube, or Facebook) and then have people interact with it later. In his podcast, marketing expert Neil Patel suggests limiting the number of hours you spend on the platform and scheduling a consistent time so people can find you regularly.
Limited ROI
With so many media platforms (e.g., video, podcasts, or social media) to choose from and the need to be on the platform live, some meeting planners and event managers have reported limited ROI for the time spent. If you’re looking to interact with your peers or hear a speaker live, it’s a great platform. Otherwise, you might be best served by using other media platforms to learn about speakers or get up-to-date information on your industry.
Suggestions for Meeting Planners and Event Managers
For all meeting planners and event managers who are interested in using Clubhouse, here are a few suggestions to get the most out of the platform.
Use Clubhouse to Sample Keynote Speakers Before You Hire
Use Clubhouse to interact with keynote speakers in an informal environment before hiring them. By hearing how speakers interact with others, answer questions, or perform unprepared, you can get a sense of the person you are hiring and how well they will work for your event.
Manage Your Time
In order to get the most out of the platform, choose a consistent schedule when you are on the site so people can find you. Likewise, limit the hours you spend on the site interacting with others, so you can focus on your work offsite.
Clubhouse is an exciting new audio-only platform that could benefit meeting planners and event managers to stay up-to-date on the latest industry trends. If used wisely, it could help you sample keynote speakers and form partnerships with your peers. Check it out and let us know how you’re using it.
